The new brand underscores Fracht’s commitment to innovation, clarity, and global collaboration — while staying true to its values.

Manila, [Date] – Fracht Group, the privately owned global freight forwarding company headquartered in Switzerland, announces the launch of its updated global brand identity.

The rebranding introduces a refreshed visual language and a redesigned logo that reflects the company’s transformation and long-term vision. The initiative was driven by Fracht’s six core values: Positivity, Respect, Integrity, Passion, Leadership, and Empathy.

“This new identity brings together all Fracht offices under one brand, while still allowing space for local expression and creativity,” said Mr. Rudolf Reisdorf, CEO of Fracht Group.
“It’s not just about design — it’s about showing who we are, and where we’re going, being easily everywhere recognizable and respected. We are one big family”

The rebranding process was a collaborative effort involving teams across continents, reflecting Fracht’s global footprint of over 150 offices in 50+ countries. The updated branding aligns with Fracht’s commitment to sustainability, innovation, and delivering tailored logistics solutions.

The brand rollout commences with an internal launch at the Fracht World Meeting, followed by a global rollout across digital platforms, customer touchpoints, and partner communications.

About Fracht Group

Founded in 1955 in Switzerland by Mr. Ruedi Reisdorf Sr., Fracht Group is a privately owned, global freight forwarding and logistics company. With more than 150 offices in over 50 countries, Fracht delivers customized, high-quality logistics solutions across air, sea, road, and project cargo. The global family includes over 2500 employees and all are passionate about exceeding expectations focused on providing innovative, tailor-made logistics solutions that bring quantifiable added value to customers. Even after 70 years in the industry Fracht continues to be big enough to handle and small enough to care.

FRACHT IN THE PHILIPPINES

S-T-A-M-M is the spelling of FRACHT in the Philippines. Founding member Urs Hebeisen, Honorary member of SWISS CHAMBER OF COMMERCE joined FRACHT family back in 1969, was mentored until entrusted  with the FRACHT Tokyo/Japan office  in 1976 and since 1984 part of Management of STAMM International Inc in the Philippines, today as Chairman of the Board.