The new brand underscores Fracht’s commitment to innovation, clarity, and global collaboration — while staying true to its values. Manila, [Date] – Fracht Group, the privately owned global freight forwarding company headquartered in Switzerland, announces the launch of its updated global brand identity. The rebranding introduces a refreshed visual language and a redesigned logo that reflects the company’s transformation and long-term vision. The initiative was driven by Fracht’s six core values: Positivity, Respect, Integrity, Passion, Leadership, and Empathy. “This new identity brings together all Fracht offices under one brand, while still allowing space for local expression and creativity,” said Mr. Rudolf Reisdorf, CEO of...
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